Objective: MultiOne America is a distributor of MultiOne loaders with headquarters in Springfield, Missouri. I worked with them as a consultant to develop a marketing strategy and execute those strategies over time. Two of our objectives were top-of-the-funnel awareness, and mid-funnel education about their product. By working with YouTube and Instagram influencers during a trade show, we were able to achieve both with a reasonable budget.
Influencer: Stan "DirtMonkey" Genadek
Placement in YouTube trade show compilation video
Influencer: Tools in Action
Dedicated YouTube video for product
Interested in using influencer marketing for your product or service, but don’t know where to start? Send me a message below. Even small brands can utilize micro-influencers and local accounts to gain awareness, social proof, and educate their audience. Let’s talk!