Objective: The owners of the lakeoftheozarks.com domain have had raging success in the online travel space in Missouri. With an eye for expansion, they purchased backend software to help create their listing site for the Lake of the Ozarks. I stepped in to help them go from blank slate to launch.
Branding
I worked with my client's graphic design service to create a logo. The final product captures the spirit of Lake of the Ozarks- fun and sun!
I also sourced (free!) images for the website that reflect what the brand is all about.
Project Management
After listening to my client's needs for the site, I managed communication with the overseas development team charged with making changes to the site. I oversaw integrations, troubleshooting, search & filter functionality, and the rest of the site's inner workings.
Content Creation
I created 25+ articles and 150+ listings (and counting!) to pump the website chock full of great content. I don't just write articles. I perform keyword research, craft eye-catching headlines, source featured images, and work directly with the CMS.
Integrations
The listing platform had available integrations for several 3rd party tools. I worked through the setup and implementation of widgets for MailChimp, Yelp, Google Maps, and more.
