Social Media & Google Ads in Springfield, Missouri
Lots of businesses are interested in Facebook, Instagram, Google Search, Google Display, or YouTube ads. But if you’re on a budget, a high startup cost can be a barrier.
I’ve created this Social Media or Google Ad package so you can dip your toes into the water without breaking the bank. It can be scary to try a new digital marketing initiative. I’ll show you that digital ads CAN work so you’ll be confident about increasing your ad budget in the future. You’ll be able to calculate ROI, show your boss (or yourself) the results, and decide your next steps.
This package includes setup of all the behind-the-scenes connections and accounts, so when you’re ready to run more ads, you can get at it. Even better, you own your ad accounts and data so if you ever want to move things in-house, you won’t be starting from scratch.
Starter Campaign
With Account Setup-
Ad Plan- determine strategy & objectives
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Create Ad Account
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Facebook Pixel or AdWords Retargeting Tag Implementation
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Event Tracking Setup- Facebook or Tag Manager
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Ad copy development x2
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Targeting & Ad Creation
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Monitor for publishing
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Monthly monitoring and adjusting audience/budget/copy
Starter Campaign
I’ll work with you to choose one objective on one platform, then develop an A/B test for one ad. You provide the image, or see the add-ons below.
After publication, I’ll monitor the ad for any needed adjustments.
Add-Ons
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Image Sourcing & Cropping $130
I'll source 2 images for your A/B test ad and crop them to the necessary dimensions for your particular ad plan.
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Image Cropping $65
Each ad placement requires different dimensions
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Offboarding $240
You own your ad accounts, pixels, and other retargeting data. They are valuable to your future marketing campaigns! Since I made the startup package as affordable as I could, I ask that you pay for my time if you'd like me to transfer the accounts to you.
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Reporting $400+
It's important to be able to see the results of your investment. I can create a customized reporting dashboard that shows you exactly what value the ad brings.
See add-ons below if you want additional ads or audience targeting
New Campaigns
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Ad Plan- determine strategy & objectives
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Facebook Pixel or AdWords Retargeting Tag Implementation
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Event Tracking Setup- Facebook or Tag Manager
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Ad copy development x2
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Targeting & Ad Creation
-
Monitor for publishing
-
Monthly monitoring and adjusting audience/budget/copy
Additional Campaigns
When you’re excited with the results from your Starter Campaign, I’ll help you move forward. We can discuss other objectives like awareness, event promotion, or phone calls and get you set up.
Any additional campaigns include the creation of additional Facebook or Google Audience through pixels or tags, and the tracking of 1 event (like a button click) on your website.
Add-Ons
You can add these to the Starter Campaign as well.
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Single Ad Creation $195
If you want to target the same audience with a new ad, this is the way to go. I'll create 2 versions to A/B test. You provide the images.
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Additional Audience Targeting $195
Create different audiences with the same campaign objective (ex: one for retargeting, one for people who viewed a certain page). Includes Facebook or Google tag implementation and audience creation. Ads not included
